• Media and Communication Research | 9999903283874 | Arthur Asa Berger

    Media and Communication Research

    An Introduction to Qualitative and Quantitative Approaches

    Arthur Asa Berger London ; Sage, 1999. SQU 9999903283874 Article 0,00 €
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    Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics t...
    Weight: 440 gr
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  • Details

    • Book binding : Paperback
    • Preservation state : 3. Good
    • Publication Date : 06/03/2025
    • Year of edition : 0
    • Authors : Arthur Asa Berger
    • Number of pages : 295

    Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.

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