The Surprising Truth about what Motivates UsMost people believe that the best way to motivate is with rewards like money-- the carrot-and-stick approach. That's a mistake, says Daniel H. Pink. In this provocative and persuas...9999903378983Daniel H. Pink
The Canons
sábado, 4 de octubre de 2025
Groundbreaking Insights Into how Our Brains Respond to AdvertisingAdvertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings o...9999903250999Erik Du Plessis
Kogan Page
domingo, 22 de diciembre de 2024
Government in the Age of Behavioral ScienceIn recent years, 'nudge units' or 'behavioral insights teams' have been created in the United States, the United Kingdom, Germany, and other nations. All over the world, public off...9999903083580Cass R. Sunstein
Cambridge UP
sábado, 17 de febrero de 2024
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